Australians being ‘duped’ by plant-based labelling, study shows

In a direct challenge to claims by alternative protein manufacturers that there is no potential for consumers to be confused by plant based products masquerading as meat, a new study of 1000 Australian consumers showed a majority have mistaken at least one plant-based meat product as containing animal meat.

Source: Beef Central
Australians being ‘duped’ by plant-based labelling, study shows