AA Co’s ‘grand brand plan’ adopts new approach to beef marketing

For AA Co, 2017 has delivered a major branded beef program re-direction that is both adventurous and original in its concept, and bold in its execution. The world’s biggest beef producer is now 14 months into its beef brand re-launch, which will ultimately consolidate a much larger suite of 17 brands covering grassfed, grainfed and Wagyu segments into just five simpler, key brand groups. The post AA Co’s ‘grand brand plan’ adopts new approach to beef marketing appeared first on Beef Central.

Source: Beef Central
AA Co’s ‘grand brand plan’ adopts new approach to beef marketing