Woolly runners are winners in Australia’s Boston Marathon t-shirt campaign

AUSTRALIA’S wool industry has partnered with global sportswear brand adidas to launch a 75 percent Merino wool t-shirt at the 2018 Boston Marathon. The Woolmark Company joined forces with adidas in a three-year, three-way partnership with the Boston Athletic Association to target runners and influential consumers to lift awareness of Merino wool in sportswear. The The post Woolly runners are winners in Australia’s Boston Marathon t-shirt campaign appeared first on Sheep Central.

Source: Sheep Central
Woolly runners are winners in Australia’s Boston Marathon t-shirt campaign