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- To serve the needs of the community through the efficient manufacture and distribution of compound feeds, and the marketing of agricultural commodities internationally and domestically.
- To actively seek appropriate diversification and vertical integration in activities which maximise the return on assets and resources of the organisation and provide stable returns to shareholders.
- To attract, train and retain employees of such potential and specific skills as will maintain a progressive and dynamic organisation which offers a career path that provides for succession from within the Company.
- To implement and maintain a sound financial policy to ensure the organisation's long term viability and allow for sufficient reserves to cope with market fluctuations, while providing shareholders with maximum benefits relative to their investments.
- To maintain policies which ensure the image of the company engenders confidence in the community at large as well as within the ranks of employees and directors.
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