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The company's growth over the last 10 years has been largely due to its ability to adapt
to the many changes affecting both grain and stockfeed industries.
The deregulation of statutory marketing authorities has created new opportunities in
both export and domestic markets and the dynamic approach of our staff has led to an
expansion of sales in these areas. The goal of course, is to maintain and improve on
our current level of performance.
The company has developed strong ties in the farming community over many years and the
support of growers throughout Eastern Australia have provided a sound base for our
marketing personnel to build upon.The Commodity Trading areas are continually challenged
by a need to reduce operating costs, improve returns for the farmer, provide value
products and services and maintain sound risk management policies. Future growth must
focus on these principles.
Recent development in the stockfeed manufacturing industry has seen an exodus of primary
producers to more traditional rural areas. Expansion in the integrated industries and
the disappearance of smaller producers continues to challenge all manufacturers. The
company has continued to maintain its cost effeciencies and indeed improve its production
techniques so as to pass savings on to its customers. Our best advertising medium has
always been the word of mouth recommendations that accompany the quality products and
services we provide. Both marketing and production personnel are continually mindful of
the changing needs of our client base. Adaptability, quality, price and service continue
to remain our focus.
The development of new products and services has been given priority over recent years
as the company maintains its position on the leading edge of technology within the
industry.
Export sales of commodities and stockfeed, not only link us to the world markets but
contribute significantly to the Australian economy. Export centres at our Head Office
and our feed mills continue to promote Australian Made products to Japan, Taiwan, Korea, South East Asia and the Pacific rim. Riverina is proud of its export record over many years and its achievements have been recognised by local and overseas government organisations.
Whilst the current agricultural assessment may not appear overly encouraging the longer
term does provide a more optimistic outlook. Being sensitive to the needs of suppliers
and customers and the ability to provide value for money products and services will set
the base for the future direction of the company.
Michael See
Managing Director
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