Swan Hill moves with the times with new brand identity, export expansion

THE Woodward family’s vertically-integrated Swan Hill Abattoir and Murray Valley Meats businesses are undergoing an identity change. Conscious that words like ‘abattoir’ are less appropriate as an identity in today’s consumer-focussed food world, the business has launched a new name and brand image – now called Woodward Foods Australia. The move aligns nicely with the Swan Hill plant’s gaining of Tier Two export status last year, providing a more appropriate marketing platform to take the Woodward Foods beef and lamb product into the global market. The brand emphasis now is very much on the ‘product’, rather than the ‘facility which…

Source: Beef Central
Swan Hill moves with the times with new brand identity, export expansion