Red meat industry needs to sharpen response to changing consumer preferences

MLA managing director Jason Strong told yesterday’s Herefords Australia forum that the red meat sector should not over-react to animal activism or veganism or the advent of alternative proteins, but the bigger changes in consumer preferences were in the amount of information about food that is available and wanted, and the expectations on how it was produced…Read More

Source: Beef Central
Red meat industry needs to sharpen response to changing consumer preferences