MLA’s new lamb ad embraces generations of boat people, and vegans too

[embedded content] Meat & Livestock Australia (MLA) has today launched its latest lamb marketing campaign which puts lamb at the forefront of celebrating modern Australia and who we are as a nation. The campaign features a cast of Australians from all walks of life coming together over a lamb barbecue, highlighting Australia’s universal love of lamb. The campaign’s TV and online commercial opens on the pristine Australian coastline – as the nation’s first people search for the perfect spot to fire up a barbie, it doesn’t take long for other revellers to join the hosts. Every arrival, from the European…

Source: Beef Central
MLA’s new lamb ad embraces generations of boat people, and vegans too