Lamb definition change will enhance brand integrity and avert price discounts

A CHANGE in the Australian lamb definition would enhance brand integrity, while giving farmers a signal to market lambs before incurring a discount, Sheepmeat Council of Australia councillor Michael Craig believes. The post Lamb definition change will enhance brand integrity and avert price discounts appeared first on Sheep Central.

Source: Sheep Central
Lamb definition change will enhance brand integrity and avert price discounts