Kidman steers early course towards branded beef program development

S. Kidman & Co has begun its transition from traditional ‘cattle producer’ to ‘vertically-integrated branded-beef producer’, putting some of the early foundations in place to build consumer brand programs for export and domestic markets. The post Kidman steers early course towards branded beef program development appeared first on Beef Central.

Source: Beef Central
Kidman steers early course towards branded beef program development