Beef sustainability consultation phase moves onto consumers, public groups

What does sustainable beef mean to retailers, special interest groups and customers? Their views are now being canvassed to help develop the first-ever Australian Beef Sustainability Framework. For the past three months the steering group responsible for developing the sustainability framework has been consulting extensively with the cattle industry. It is now focusing on consultation with downstream beef users and public groups to help guide development of the Framework. “Consultation will help identify priority areas for industry – from on-farm, feedlot, transport and processing perspectives,” sustainability steering group chair Prue Bondfield said. “From there we will develop indicators to track performance using…

Source: Beef Central
Beef sustainability consultation phase moves onto consumers, public groups