Australian Certified Humane program launched for grassfed beef

Alisdair Robertson at the Australian Certified Humane information day. It is no secret that more consumers are taking an interest in how the animals that provide their food are raised. Alisdair Robertson witnessed this growing trend through his years as a butcher, beef retailer, restaurateur and now as a wholesaler. He says there is clear consumer demand for beef that is backed by certified humane-raising standards, in the same way that RSPCA approved chicken is satisfying a distinct and growing consumer niche. However, when he tried to secure a consistent supply of quality grassfed beef underpinned by an independent certified welfare…

Source: Beef Central
Australian Certified Humane program launched for grassfed beef