Animal welfare key component in new WA Rangelands Beef brand

Western Australian processor Harvey Beef has partnered with the Kimberley and Pilbara Cattlemens Association in launching a new Rangelands beef brand this week, carrying a strong animal welfare component as part of its brand messaging. The post Animal welfare key component in new WA Rangelands Beef brand appeared first on Beef Central.

Source: Beef Central
Animal welfare key component in new WA Rangelands Beef brand