Mission Statement

  • To serve the needs of the community through the efficient manufacture and distribution of compound feeds, and the marketing of agricultural commodities internationally and domestically.
  • To actively seek appropriate diversification and vertical integration in activities which maximise the return on assets and resources of the organisation and provide stable returns to shareholders.
  • To attract, train and retain employees of such potential and specific skills as will maintain a progressive and dynamic organisation which offers a career path that provides for succession from within the Company.
  • To implement and maintain a sound financial policy to ensure the organisation’s long term viability and allow for sufficient reserves to cope with market fluctuations, while providing shareholders with maximum benefits relative to their investments.
  • To maintain policies which ensure the image of the company engenders confidence in the community at large as well as within the ranks of employees and directors.