To serve the needs of the community through the efficient manufacture and distribution of compound feeds, and the marketing of agricultural commodities internationally and domestically.
To actively seek appropriate diversification and vertical integration in activities which maximise the return on assets and resources of the organisation and provide stable returns to shareholders.
To attract, train and retain employees of such potential and specific skills as will maintain a progressive and dynamic organisation which offers a career path that provides for succession from within the Company.
To implement and maintain a sound financial policy to ensure the organisation’s long term viability and allow for sufficient reserves to cope with market fluctuations, while providing shareholders with maximum benefits relative to their investments.
To maintain policies which ensure the image of the company engenders confidence in the community at large as well as within the ranks of employees and directors.